DiaDNA is revolutionizing diamond security with its cutting-edge atomic-level fingerprinting technology, powered by AI. The brand addresses a critical challenge in the diamond industry—provenance and authenticity—offering unmatched traceability and security across the entire value chain. When DiaDNA approached us to create their brand identity, we embraced their vision without hesitation.

We developed a clean and minimalistic dark-themed design language that aligned with their innovative and futuristic outlook. The logo we crafted featured an abstract shape symbolizing their groundbreaking approach, while the brand collateral followed a cohesive design style to ensure a unified identity. From the logo to every touchpoint, we made sure the brand reflected DiaDNA’s mission to set a new standard in the diamond industry.