Dome Pizzeria had been quietly offering cakes, known only to a select few. They wanted to keep it low-key while adding a touch of refinement and exclusivity. As their marketing team, we crafted a subtle yet memorable brand around this hidden offering, aiming to create a personalized experience for customers.

We developed custom packaging, collectible cake cards, cake plates, a detailed menu, and branded stickers. Each cake was accompanied by a unique card featuring its name, image, and ingredients, turning it into a collectible item. Our deep-dive menu card, designed as an extensive PDF, showcased each cake from multiple angles to highlight the craftsmanship. This approach gave "Cakes by Dome" an elevated, exclusive feel that made each order special and memorable.