Jaywalking, a leading streetwear label, partnered with Dome (Capiche) for a crossover popup experience that blended food and fashion. The brand wanted the event to feel immersive, informal, and true to both their identities.
We designed a collaborative visual language for the popup — including collaterals, merchandise extensions, posters, and campaign support. Every element was designed to feel playful and moment-driven, encouraging in-person engagement.
The result was a fully booked weekend, with great word-of-mouth, and a refreshing brand moment for both sides.