Dome’s (Capiche's) breakfast menu had always existed but lacked its own identity — it wasn’t something people remembered or made plans for. The client wanted to build a stronger association between Sundays and breakfast at Dome, making it feel like a destination rather than an add-on.
We developed a visual and communication system around the idea of “Sunday Breakfast,” complete with sub-branding, design assets, photography, and a softer tone to reflect the ease of a weekend morning. The entire rollout was organic.
The refreshed presence helped position Sunday Breakfast as a distinct offering and improved weekend engagement at the outlet.