Unitree, previously known as Friendship Circle, was pivoting into a new phase — from a small community to a full-fledged child development brand. They needed a complete rebrand to reflect their scale and purpose.
We created a fresh, educational, yet playful identity system including a new name, logo, print material, and digital presence. The tone was kept light and warm, appealing to both children and parents.
The new branding helped Unitree communicate with greater clarity and confidence, positioning them as a structured and scalable early development brand.