Desserts n More
Desserts n More, a popular dessert place in Surat, had strong mass media visibility but wanted to expand their presence on Instagram to attract more in-person and takeaway orders. Our goal was to transform their social media profile into an aesthetic, engaging platform that aligned with the brand’s appeal.
We revamped their Instagram profile with a cohesive display, bio, and story highlights, and established a monthly content calendar to maintain a steady posting schedule. Our team managed end-to-end content creation, from capturing high-quality photos and videos to editing them in Lightroom and Final Cut Pro. We also crafted captions with curated hashtags and engaged followers through interactive stories, polls, and Q&As. Offline events were also brainstormed to drive foot traffic to the store.
In just 30 days, Desserts n More saw a 196% increase in engagement and a 5% growth in followers. This approach also contributed to two consecutive months of record-breaking sales, demonstrating the impact of a well-crafted social media presence.
Client
Desserts n More
Type
Social Media Marketing, Content Strategy, Copywriting, Photography & Videography, Designing
Year
Oct 2021 — Apr 2022