Originally known as Soy, Aiko underwent a complete transformation to redefine its identity and presence in Surat’s dining scene. The rebrand aimed to reflect a more modern, refined, and culturally rooted experience, aligning with its philosophy of “Asian Inspired Komfort.”

Our collaboration began in April 2023 through marketing and content direction, which evolved into a full-scale rebranding project between February and June 2025. The new identity, launched on June 26, 2025, involved a complete overhaul of Aiko’s visual language, tone of voice, and communication — both online and offline.

From brand identity and design systems to social media storytelling, photography, and campaign strategy, we built a cohesive presence that positioned Aiko as a fresh, confident, and consistent brand. The result is a unified ecosystem where design and marketing work seamlessly together to express what Aiko truly stands for — comfort, craft, and culture.