Capiche wanted to redefine its presence in a highly saturated local market, where most pizza brands followed similar visual and content cues. They approached us to develop a distinct identity that matched their ambition of being recognized as a modern, approachable pizzeria with strong food-first values.
We redesigned their entire brand language — from how they looked to how they spoke — across both physical and digital touchpoints. This included visual identity, photography, strategy, and day-to-day communication through social media.
As a result, Capiche emerged as a recognizable local brand with a clear tone of voice and aesthetic, giving Dome the consistency and distinction it previously lacked.