Orriri is India’s first brand to design and sell 3D printed bags — a meeting point of technology, design, and material innovation. The brand came to hdw with a simple goal: to introduce something entirely new to the Indian market and build a story that people could connect with. From idea to debut, our focus was to craft a launch that felt thoughtful, human, and worth talking about.

We built the marketing foundation from scratch, starting with pre-launch teasers and a social media language that reflected Orriri’s design ethos. The campaign led into an offline launch event that doubled as a brand experience — where people could see, touch, and understand the process behind the bags. hdw handled the event planning, PR, and full-scale marketing rollout, ensuring the brand reached the right audience both on and off screen. The launch sparked conversations across the city and positioned Orriri as a forward-thinking brand rooted in craft and innovation.