Shed wanted to strengthen its presence as an independent design studio rooted in craft, storytelling, and material exploration. The goal was to bring its thoughtful, process-led practice to life online while maintaining the quiet elegance that defines its work.

We developed a digital direction that highlighted its wide range of creations — from functional everyday objects to bespoke pieces featured in publications like Vogue India, Architectural Digest, and The Hindu. Through organic social media storytelling, we focused on the people, processes, and materials behind each piece, turning every post into a reflection of the studio’s philosophy.

As a result, Shed’s social presence evolved into a natural extension of its craft — consistent, intentional, and true to the hands that make it all possible.

a 760% rise in reach and over 5K new followers in just four months — all through organic growth and intentional storytelling.