DiaDNA was launching a new AI-powered technology for atomic-level diamond fingerprinting — a first for traceability in the diamond industry. They needed a brand that looked sharp and forward-thinking but stayed grounded in trust and scientific precision.
We developed a minimal, dark-themed identity inspired by clarity, transparency, and structure — including a custom logomark, brand palette, UI elements, and clean copy. The tone stayed professional and scalable, aimed at both B2B partners and tech adopters.
The identity successfully set DiaDNA apart from industry norms, positioning it as a new standard for digital security in the gem space.