Dome Pizzeria had been quietly offering cakes, but they wanted to formally introduce it as a vertical that felt like an extension of their brand. The challenge was to design a system that didn’t feel too separate or too similar.
We created a sub-brand that held its own — with a pastel palette, softer typography, and clean packaging direction. We also worked on launch visuals and ongoing social media to build familiarity.
The end result was a cake brand that fit naturally under Dome’s larger umbrella, while also carving out its own visual language.