Mazl was an established restaurant that had outgrown its earlier identity. With plans to expand its offering and reposition itself, the brand needed a new face — one that matched its shift towards becoming an all-day eatery.
We rebranded Mazl with a clean, casually bright approach that felt more open and everyday, while still staying grounded in good food and simple experiences.
The new identity moved away from the older, cuisine-specific narrative and built a space that feels easy, welcoming, and ready for a wider audience.